The Better Cotton Initiative (BCI) is the world’s largest cotton sustainability organisation, supporting farming communities to survive and thrive, while protecting and restoring the environment. BCI convenes a global multistakeholder network of farm-level organisations, brands, government bodies, civil society and industry organisations and supply chain actors to promote the supply and demand for cotton produced with sustainable practices. ​
Over the past 16 years, BCI has aligned more than a fifth of the world’s cotton with our farming standard, channelled €200 million to cotton-growing communities and helped supply chain actors towards their sustainability goals