Adam is the CEO of the UK Fashion & Textile Association (UKFT). He joined the industry 25 years ago and has worked across a wide number of trade bodies. Having represented all aspects of the fashion and textile supply chain, Adam has links to every part of the industry, from design, fabric and component suppliers, wholesalers, brands, manufacturers and retail. Adam also represents the industry on a wide range of panels and groups. He is Chair of the Future Fashion Factory, a £5 million industry research project and a Board Member at the University of Leeds’ School of Design Industrial Advisory Board. He chairs the InnovateUK funded ACT Recycling Demonstrator project and is Co-Chair of the Circular Fashion Innovation Network. He is on the Advisory Board of both Textiles 2030 and the Institute of Positive Fashion. He chairs the fashion and textiles skills charity, CAPITB and sits on a number of other national and international industry boards. He is also President of GINETEX, the International Association for Textile Care Labelling. Adam regularly comments on industry issues in the trade and national press.