Patrik Frisk is the CEO of new innovator, Reju, a recently launched company that will allow polyester to be recycled at unprecedented speed and scale.

Patrik has over thirty years experience of working in the apparel and footwear industries for globally recognised brands.

Most recently Patrik held the role of CEO at Under Armour for over five years and previous to this, held senior leadership roles at companies including VF Corporation (The North Face, Timberland, JanSport), the Aldo Group and W.L Gore & Associates, the makers of Gore-Tex.

His extensive experience in the apparel sector enables him to bring a wealth of valuable insights to the fibre-to-fibre recycling sector, placing Reju in a unique position to drive the fashion industry's transition towards circular materials.