Geoff van Sonsbeeck, co-founder and CEO of the House of Baukjen, coined the term "Fashion 2.0" to define what responsible fashion should be. Leading the highest-scoring SME fashion B Corp globally, House of Baukjen, which includes the sustainable brands Baukjen & Isabella Oliver, won the UN Global Climate Action Award, and aims to revolutionise the fashion industry through sustainable practices and an ethical supply chain.

Geoff advocates for disrupting fast fashion by embracing a circular business model. A vocal B Corp ambassador, he supports the Better Business Act, the Fashion Pact, and the Amazon Climate Pledge, with a commitment to achieving Net Zero by 2040.